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Sunday, March 18, 2012

Young Chinese Business People Should Listen To Sun Tzu

Know your enemy and know yourself; in a hundred battles, you will never be defeated. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and of yourself, you are sure to be defeated in every battle. Obviously this advice isn't being taken by the posters on Linkedin

The below post was placed on several well informed sites that have their pulse on business with China. The intention of the post isn't to belittle the attempts being made by Chinese surveillance  business leaders to go offshore but assist them in understanding they are doing themselves no good with their approach. They need to face the reality that they need to establish a U.S. ally that understands both markets from a business and cultural perspective.

How to Win In China

 China Global Talent

Chinese Surveillance & Security Companies Attempting To Enter U.S. Market

The LinkedIn sites dealing with technology ; especially related to surveillance cameras and security devices are being overwhelmed with very badly written product announcements and attempts to position Asian , mainly Chinese companies efforts to establish U.S. Distribution. It seems the naive posters apparently believe that an already China phobic U.S. Will appreciate their poor grammar, bad spelling and lack of American culture and take on their products to sell.  I believe we are witnessing the first sea change in the attempt at international market development. My assessment is that the posters are all young computer and Internet savvy individuals who believe that they can apply social networking to sell their technical products. While social networking has a place in high technology selling it can't be the only part of the approach. I've asked myself what is missing in the equation. It's simple. After probing some of these posters I've learned that they are representing underfunded companies that can't afford to penetrate the world market through the establishment of any type of offshore presence. Are these posters foolish enough to think that the world market won't see this?

It's one thing to buy bed sheets that come from China via distribution. However I can see anyone wanting a $600.00 surveillance camera that is pictured with a combination of English and Chinese characters. Does the audience of this site see this as an opportunity to educate the young Chinese business community? Perhaps leveraging several concepts to grow a trade cartel or other approaches to establish channels to private equity funds that could then establish links with U.S. Groups that would coordinate with their Chinese counterparts. I'm interested in feedback here as I thought this was one of the sites goals vs. just reposting news events or comments on the larger political picture. In realty this is the political picture as the current approach only lends itself to the China bashing/barrier element.

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