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} .mobile-link-button a:link, .mobile-link-button a:visited { color: #ffffff; } -->

Saturday, January 7, 2012

Digital Sign Architecture

Digital Sign Architecture

Digital Sign Solutions can be created for various applications and utilizing a variety of enabling technology. It should be obvious to anyone who wants to communicate information today that the wired world is here and their message needs to be packaged and "seen" in a way that grabs the digitally aware masses. Consider how best to mix and match these components to best communicate your message.

LCD Display

The LCD is the visual connection to the digital signage audience. It goes without saying that the display must project a crisp picture that is clear and bright in all types of lighting situations. Internal to the LCD there may be embedded computing combined with FPGA resources to add additional enhancements such as graphics,biometric analysis , picture within picture,screen splits of multiple types and a variety of user dashboard capabilities. Two sites that provide potential high performance LCD displays and related technology with the latter focusing on some interesting applications are:

http://aydindisplays.com/

http://www.eyevis.de/index.php?article_id=193&clang=1

Frequently custom requirements will come into play for Digital SIgnage and  seeking a supplier that can go beyond the mass production approach will be a vital requirement in operational benifits.

Wall Controller

Wall Controllers from  Trenton Technologies ;http://www.trentontechnology.com/products/video-display-wall-systems
 drive the LCD displays  that can be configured in a variety of ways depending on the circumstances of the provider. Since Trenton Technologies and others offer flexible packages the digital signage could be configured as a kiosk , a wall of displays, clustered or simply hanging from the ceiling.

DVD Recorder

Having a robust DVD or media player integrated into your system will greatly enhance user attentiveness and potential interactive experiences depending on the application area. A group providing numerous solutions along with controlling software is: http://www.visix.com/digital-signage-media-players.html

Wireless Infrastructure

Inserting wireless technology features to the Digital Signage solution mix opens up a variety of flexible potentials including the ability too:

Update content wirelessly,never physically plugging into the installed  Digital Signage Infrastructure

Constrained by space too small, or too hard to work with, but would be the perfect place to get your message across

Sit in your car and update content on your wireless digital signage network

A great many tips and innovative products that could leverage your wireless Digital Signage Solution can be found at :

http://www.wirelessdigitalsignage.com

Cloud  Computing

As increased techniques in the evolving area of Cloud Computing are coming into play more and more organizations are integrating benefits into their Digital Signage strategy . The more intelligence there is in the LCD display the    More opportunity there will be to gain:

Decreased operating costs
Improvements in message flexibility
Increased security compliance
Increased asset allocation

A great review can be found at :

http://www.digitalsignagetoday.com/whitepapers/4670/Four-Benefits-of-Cloud-Based-Computing-for-Digital-Signage-Networks

Software & Other value add

Lastly all the above hardware needs to be managed by a scalable and content interactive software environment that leaves room for expansion. Software and control approaches are the areas where integrators can offer the greatest amount of value add. There are multiple companies offering packages that address all types of scenarios but one that quickly caught my eye can be found at:
http://www.scala.com/digital-signage-products

Conclusion

All one has to do is go to a Barnes&Noble or a Toys R Us and observe small children at work on their Leap Frogs or other digital appliances to realize we are indeed entering a new era of communication and information management. How when children now are using Leap Frogs and other devices to communicate and learn will they ever be satisfied with the traditional signage and methods of advertisement of today. They world will demand more sophistication then ever before in how we communicate information and static signage just won't appeal to the new generation of consumers. Business will need to understand how to best leverage this phenomenon and gain the maximum amount of exposure for their message.


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