Over my career in high technology sales I've dealt with hundreds of rep groups. I've hired them , trained them ,closed deals and fired them. The groups have come in all sizes from one person shows to teams
with adminsitrative assistant's,order entry and technical support. I always appreciated the rep that understood the inner workings of the customer's purchasing department and could set up calls on the fly The annoying habit at the end of the call the rep showing their "line" card drove me crazy more than once. Overall working with this kind of force multiplier was a blessing and produced incredible results. Having a good rep is a huge game changer for technology companies wanting to get their brand known and designed in. With the pervasive internet today though the rep has to be more then just a human transmitter of information. This means having a group just to pass out data sheets really isn't going to work. The customers today can get that
type of information and much more from the net. Today's reps need to be solution solvers. They have to be able to listen to a customers need and be able to configure a system that will solve that requirement. That means today's rep needs to be really an applications oriented person. One such group I've found that fits this description is Balanced Dynamics. A group dedicated to truly understanding the client's problem and then drawing on an extensive background on imaging,graphics,video and embedded computing being able to offer cost effective solutions. Ms. Burford's team not only acts to solve the problem through suggested configurations but stays with the customer through systems design and deployment. This approach really assits the program manager. You can contact this Southern California based group at:
Debie M. Burford
Balanced Dynamics Computing LLC
760 294 7538 office
http://www.balanceddynamics.com/
Custom Search
No comments:
Post a Comment